For many years, people have been constantly improving their advertising and marketing skills. Back then, commercials were marketed with video clips or posters of very unlikely situations and people but now, creative experts and directors are doing what wasn't done before: diving right into the human's psyche and extracting the right ingredients to better express the wants, the needs and the fears of Man.
OK, before I continue, I'm not writing about an upcoming film or anime series. I came across this post recently and was deeply impressed by the way the creators have portrayed a young and budding creative's fear over showing her portfolio to an executive, that I felt the need to share it with you, our dear readers 😉
The short clip, created by Saatchi & Saatchi Fallon Tokyo, is called The Showing and it takes on the traditional aspect of Ringu and Ju-on. It is advertising and spreading awareness of Portfolio Night: a “speed dating” for young creatives to get the chance to have their work reviewed by creative directors and executives from multiple agencies. The hosting agency even parterned with horror director, Koji Shiraishi and production company Set and Cutters to produce the short film.
“For young creative talent, sitting in front of creative directors while they examine and comment on your work is a classic paradox: your want your work to be seend by them yet at the same time, you're terrified of how they will judge it.” said Phillip Rubel, CEO of Saatchi & Saatchi Fallon Tokyo. “We felt this is not unlike the experience of going to a horror move- you're simultaneously scared yet uncontrollably attracted.”
The event will take place in Tokyo, Japan on May 22. You can check out the official website of Portfolio Night here if you're interested on learning more. Check out the impressive clip below!