Rise of the Zombie released in India on Friday and is the first zombie movie ever made by Bollywood.
Apparently the decision to do so was to recapture a younger audience that are not interested in 'musical numbers' which is apparently what Bollywood does best.
Bollywood horror traditionally does not focus on zombies and there is apparently no real history for the genre in India making the filmmakers the first to do a zombie origins film and take it mainstream in India.
The new film Rise of the Zombie is specifically targetting the 18 to 25 audience which means its not catering to the lowest common denominator ie, the PG-13 rating.
The trailer for Rise of the Zombie which you can checkout below is pretty solid.