Viral campaigns have really become all the rage lately. Godzilla, Robocop and now Dawn of the Planet of the Apes. Of course with Comic Con happening all these things get kicked into high gear and today a new video was released highlighting the dangers of the Simian flu.
Along with the video they have launched a new website as well that lists all kinds of interesting little factoids about the fictious flu. The film is also having a panel at comic con today in Hall H so if you are there go stop in and see what they have got in store. If not, check out the video below and stay tuned for more.
In the film, a growing nation of genetically evolved apes led by Caesar is threatened by a band of human survivors of the devastating virus unleashed a decade earlier. They reach a fragile peace, but it proves short-lived, as both sides are brought to the brink of a war that will determine who will emerge as Earth’s dominant species.