Funko loves it’s hilariously dumb nerd products and this year the company is putting together a product that not only taps into my horror love, but my nostalgia for product placement cereal.
At the Eagle & Journal writer David Axelson did an interesting report on an upcoming documentary film about the Funko Pop franchise and line of items. As part of his report Axelson go to talking with Vice President and Funko Founder Mike Becker who revealed to him that they’re currently working on a line of cereal. Here’s what he had to say:
“One of the fun things is we are about to release our own line of cereal, with a mini-Pop inside. We got all the cool licenses like He-Man, Wonder Woman, Elvira Mistress of the Dark, Freddy Krueger and our own Freddy Funko. We start shipping to stores in June and we have the distribution set up and the product is pre-sold. It’s just one more of those feel-good Funko items. I used to watch cartoons on Saturday mornings while I was eating cereal. There are prizes in the cereal and it will sell for $7.99 a box. When you add milk to the Freddy Krueger cereal, it looks blood red. With the Beetle Juice cereal, when you add milk it looks like slime. The idea is to sell the cereal to retailers who carry collectibles. We can’t compete with Kellogg’s at Ralphs. We think people will buy one box to stock and one to rock. They’ll probably open one box and enjoy it and never touch the other one, because it’s a collectible.”
The little boxes carry a hefty price tag and I can’t imagine the cereal itself will be very good, but it’s still a pretty cool idea and one I’m eager to try out for myself. What do you think? Check out the first image below also provided by Mr. Axelson.