What I find most interesting about the article is that, basically, Smith intends to four wall this film. It's nothing new; the same tactic was used to distribute cheap B flicks as far back as the thirties, and Charles Pierce four walled almost all of his 70s flicks and met with financial success.
But I completely agree with Smith when he says these days, it's all about advertising. It's not bad enough your favorite 1 hour TV show is actually only 2/3 show, 1/3 advertising. Now you can't even go online to your favorite website without being slammed by advertising banners or "words from our official sponsor." Fuck, half the time you accidentally roll your mouse over a highlighted word and a MASSIVE ADVERTISEMENT ENVELOPES YOUR SCREEN.
Anyone even remotely interested in the film industry knows it's business first, art second. If a studio is going to pump millions of dollars into producing and releasing a film they're damn well going to want to make a profit on it. But it's beyond ridiculous now, the lengths studios will go to to pimp their product, or to "laterally integrate" other sponsored product with their own.
I like filmmakers like Smith who, as he says, just wants to tell a fuckin' story.
Me, I just want to fuckin' watch it -- preferably without having to sit through half an hour of chipper voices and dancing Reese's Pieces telling me to hit the snack bar for a ten dollar cup of Dr. Pepper.
Last edited by LoudLon (2011-01-24 20:05:24)