Re: Home Media Future
After the above reporting period (my previous post) which showed a dramatic increase to 40% market share for Blu-ray, there was, as expected a decline the folowing week to 30%. Now 30% is still excellent considering that, until a couple of months ago, Blu-ray was stuck around 20%.
I anticipated that this weeks report might show another decline as BD settled into a "normal" range in the 20's after a months of unusually high market share.
I'm pleased to say I guessed wrong. In fact, Blu-ray returned with it's second highest market share ever...beaten only by the 40% shown in my last post.
And it was 120% higher than the same week last year. Also, as in my previous post, although DVD sales declined, the increase in Blu-ray sales was so strong that it more than offset the DVD decline and so disc based media actually recorded another strong week of growth: 9.47% over the same perioc last year.
33.5 million U.S. household now have Blu-ray capable playback devices. That's a 52% increase over this time last year.
I wonder now if, perhaps, we really are reaching that tipping point where BD replaces DVD as the dominant physical media.
EDITED TO ADD THE FOLLOWING NEW INFO:
"Earlier today, the Digital Entertainment Group, a Los Angeles-based, industry funded nonprofit corporation that advocates and promotes the many consumer benefits associated with various entertainment products, including both physical and digital media on a variety of platforms, reported a 5% increase in home entertainment spending in Q3. The increase, which is the first since the first quarter of 2008 when the economic downturn began, is driven by a surge in Blu-ray sales. "
Last edited by Dex Robinson (2011-10-31 22:27:37)