Marcus Theatres not Playing Cloverfield

Marcus theatres hit the press awhile back when they announced they would not be playing Sweeney Todd because they couldnt come to an agreeable arrangement with Paramount. IE it wasnt profitable. The studio apparently wanted to much money. Now they have done the same with Cloverfield according to forum member Skidog. He posted the following on the forums;

“Our negotiations with this film distributor have again reached an impasse. Marcus Theatres did not show Sweeney Todd on its first run availability date because acceptable terms could not be negotiated and now we will not be exhibiting Cloverfield at any of our locations for similar reasons,?? said Bruce J. Olson, president of Marcus Theatres®. “Our ongoing negotiations have not resulted in film terms that are acceptable to Marcus Theatres and this film studio. Unfortunately, Cloverfield will not be exhibited on the date of its first run availability at our theatres.?? "

To me this is a big move to not run the most hyped movie of the year. Why do you think they cant make a deal with Paramount? What could the studio want or the theatre want that the other just cant agree to?

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