New Viral Video Marketing: Case 1017Goon
Cloverfield of course was the first HUGE success using viral marketing via Youtube to some success. Of course Blair Witch Project was the first but they did so with a simple website. Now movies can hire actors to make youtube videos and make even more convincing viral marketing campaigns. Such is the case with "Case 1017".
These videos magically appeared over the weekend and already have over one million views. How is that possible? I have absolutely no idea. Speculation is that the viral video is for Quarantine which is the remake to the Spanish film [REC]. You can check out all of the video's at Youtube but below is the main video that is causing the big stir.