Yes Horror Filmmakers You Need Bloggers!

Herner Klenthur

automaton-transfusionGot an email from a filmmaker asking us to plug their movie after they had hit us with a copyright notice earlier in the year and it got me thinking about an earlier post I did titled ‘Indie Horror Filmmakers Need Bloggers & We Need You’.

To summarize my earlier articles I took aim specifically at filmmakers that for whatever reason think that the keys to success for their film lies in Twitter and Facebook. I specifically noted that filmmakers need to stop relying on FanPages where you are in a sea of 15 second attention spans and start forming relationships.

Sure we have a Facebook page and we love Facebook and we use it every day to interact with our community but it is not the golden ticket to success for indie filmmakers. Facebook is a tool for conversation! Go look at your own analytics and see how many people from Facebook go to your films official site every day and see if I am full of crap or not.

To make a movie work you need to engage your audience and that audience is bloggers! When Steven Miller’s new film Silent Night came out he knew he needed to promote it so when he found out we had not seen his film or been offered a review copy he reached out immediately to ask about sending us a copy. For the record I bought my copy and did not take a freebie ( great film ) but he saw the void and understood the need for great free press.

I made the argument in my previous article that by emailing a few die-hard horror sites you can very quickly reach over a million horror fans. Here alone we reach tens of thousands of fans daily so why wouldn’t you want to take 2 minutes to say hello and get some free press? We want you to succeed but you have to come to us, we have no idea who you are if you don’t and in a sea of talented filmmakers we are not going to chase you if you want to play hard to get.

I stirred up quite a few readers who called me to task because I specifically called on Filmmakers to stop relying on Facebook and Twitter as your marketing strategy. Both are a great way to engage with readers but your message is so easily lost in a sea of daily page updates. Dont believe me? Just look at the sites that bought fans and now have over 100,000 Facebook fans and then look at their page activity. How come with 100,000 fans they get 5 comments a day? You can attain and yes even buy fans, but that doesn’t mean they will ever buy your movie if they are not truly engaged and hearing and feeling ‘the genre buzz’

If you have made an awesome movie and your marketing strategy for your film does not include actually engaging with your fans on the dozens of great horror blogs then you can not exactly blame horror fans for not seeing your film or knowing anything about it.

So now that you have the gist of my earlier article lets reflect on the findings of the 2013 Technorati Digital Influence Report via ReadWrite that looks at advertising and influence in the digital age.

I told you in my article that filmmakers need to engage with bloggers and stop relying just on Social Networks. Note I did not say STOP using Facebook I said use other tools as well. The Technorati Report actually breaks down the real numbers. Blogs Influence 31% of consumers. Facebook influences 30%, Pinterest only 12%, Twitter 8%, news sites 7%. Vindication for my earlier comments? I think so.

30 minutes of your time and a few personalized emails to a few influential horror blogs and you have reached 31% of your market with almost zero expense. Now smart folks will point out Facebook is second behind bloggers but how will you reach people on Facebook for free?

Related Reading: Are Horror Movie Fans Deranged or Sadistic?

You can spend hundreds or thousands promoting your Facebook page but why? Sure its the second most influential group but why not increase your blog reach? Put your new movie on Facebook and tell me how many people it reaches without the support of Horror Blogs linking to it. I am not trying to be a dick or come off with an attitude I am validly asking because I give a crap. I am candidly trying to help.

I challenge you to reach out to three horror blogs this week with a REAL email not a canned press release and if you pick the right blogs I know you can reach 100,000  horror fans a week.

Can you put your trailer / poster / film in front of that many Facebook fans for free?

The report continues to point out that not only do Blogs influence people but they are also the 5th most trusted source of information. Neat fact that I did not know. Another fact I did not know is blogs are also the 3rd most popular source of all that cool stuff you see floating around being shared on Facebook.

So as a blogger who loves this genre yes horror filmmakers you need us but the good news is we want you. Stop being so focused on Social Media and take advantage of the best kept secret in marketing. While 57% of the marketing spend and focus is going to Facebook only 6% is going to bloggers. Meanwhile bloggers have more influence then Facebook.

So where do you think your focus should be for your next horror film?

Final Notes: We are not saying don’t use Facebook. We do and love it! We are also not saying don’t use Twitter. We are simply saying use all the tools you have and know your market. Use Bloggers to build Buzz for your movie… not your Facebook Page. Capitalize on your popularity with bloggers to grow your Twitter / Facebook community and engage with influencers within the genre.

Also it is worth noting that it’s not about the person running the blog it’s about you! You are reading what I am writing and its on you the horror fan who chooses to read our site whether a movie will hit or miss. Use your influence and recognize where they say bloggers influence 31% of purchasers it’s actually YOU the reader that is part of that.

READ MORE : Are Horror Fans The Reason the Genre is Failing? 


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      1. parfenov February 10, 2013 at 4:11 pm

        I think that in our time, many blogs are difficult to distinguish from news sites. And I agree with the fact that social networks like Facebook or Twitter can not give popularity themselves. This is an additional means of promotion, and most importantly – it is still news and articles on the topic relevant portals, websites, blogs.

        • Herner Klenthur February 10, 2013 at 4:16 pm

          Great comment. My definition of a blog is a site run by fans… just like ours. We have varying levels of skill but we all have the same love of horror. Some of our team are VERY good writers, some like myself cant write but have alot of passion. Are there blogs that are run with specific intent to market a film? Yep but I doubt they have the reach of a REAL blog.

      2. Mick February 10, 2013 at 4:31 pm

        I couldn’t agree more…
        I’m a writer for two german horror sites and made similar experiences. We once wrote an article about a little indie-movie and took the cover from the official website. It wasn’t even a review with a low rating, just a news which was meant to introduce the film to our readers.
        You would think that every filmmaker, especially those with limited budget would be happy, to have his film shown around. Not this one. The very next day, we received an email, where the producer threatened legal actions.
        I still don’t understand, but we certainly never wrote another word about the film.

        I don’t know if Facebook/Twitter is more important for marketing than sites like yours or ours, but I know that blogs hardly can hurt you…well, unless you produced a real stinker, that gets ripped in every review.

        • Herner Klenthur February 10, 2013 at 5:12 pm

          Sorry to hear that Mick. I just checked out your site and your homepage is featuring 2 films that came after us. One for posting their poster, another for their trailer. So definitely feel your pain. FYI our policy is to delete all posts about the film and never post a single thing about it again. That covers our asses for future and also makes us feel a bit better about the grief knowing we cut them off from our readers.

          As far as bad reviews hurting an indie film I disagree. All press is good press because blog readers may respect your opinion but that doesnt mean they share it. They will see the good movies you talk about and the movies you say are crap.

          They will also rightly throw you and me under the bus if they think we got it wrong :) What makes blogs work is the back and forth. Thanks for the comment!

      3. Mike S (@TerrorCorner) February 10, 2013 at 4:51 pm

        Facebook and Twitter are good promotional tools. I use them promote my blog posts- and as part of a weekly horror movie tweet along I do. And they can help build a relationship with people, provided the person actually responds and interacts with their readers/fans.

        My friend landed an interview for their radio show because they mentioned that they were interested in Silent Night. They used Steven Miller’s tag on Twitter, and he got in touch with them.

        They have their use- but they should never be seen as a complete package. Facebook, Twitter, official sites for the movie, AND fan blogs are all part of a network that should be ultilized as much as possible.

        • Herner Klenthur February 10, 2013 at 5:08 pm

          I agree Mike on filmmakers engaging with fans. It will build you a die hard fan base. Case and point Bruce Campbell. But his fame did not come from Twitter, twitter simply gave him a means to interact directly with fans. He was famous well before.

          Bloggers use twitter to reach filmmakers, and vice versa but in the end its all about getting bloggers to talk about your movie.

          We now have access to the filmmakers we did not have 20 years ago and that is a double win if played out right. All are pieces to the pie but I find it interesting that bloggers are such a big part of it. Especially considering how little respect we get

      4. Lee Vervoort February 10, 2013 at 5:10 pm

        Very good article and very correct. You have to get yourself out there and SHARE your info so people CAN see it. Playing hard to get with a “they need to come to me” attitude is automatically a dead end to your goal. I personally thank HM for having my Gun Town thread on site, and it won’t be long before I make another announcement. I love informing the fans of my work and that’s who I create my work for.

        • Herner Klenthur February 10, 2013 at 5:16 pm

          I like to think that part of our charm is that we have so many indie filmmakers that call our site and our Facebook community home. Thanks for sharing your two cents Lee.

      5. garrettdehart February 10, 2013 at 5:26 pm

        You could post my film. I won’t sue for copyright infringement. The film can be found here:

        • Herner Klenthur February 10, 2013 at 5:33 pm

          I should probably note we have never posted a full movie of any kind. Any trouble we have gotten into was posting a trailer and or poster, etc. And when we did we had no idea it was not cool to do so.

        • garrettdehart February 10, 2013 at 5:40 pm

          Thanks Herner. I didn’t mean to insinuate that you had. Only wished to take the opportunity for a shameless plug of the film I’m pimping right now. Love to hear your thoughts on the fil, and thanks and keep up the good site.

      6. Lee Vervoort February 10, 2013 at 5:51 pm

        Here, you can watch mine to, free of charge. For anyone who hasn’t seen it, help yourself. Check out our IMDB page and leave your honest feedback. We welcome it.

      7. jay February 10, 2013 at 10:18 pm

        Shame on them for going after the fans and fan sites. There is a huge difference between a dedicated horror site and Facebook. 999 out of 1000 people on Facebook couldn’t give a flying fck. As compared to a dedicated horror site where everyone is there because they dig the content. Don’t let it sour you all, I’m sure there are still a few good eggs in the bunch that are thankful for the publicity.

      8. Dave Marks February 11, 2013 at 5:59 am

        Well put!!!

      9. Michael February 11, 2013 at 6:32 am

        I absolutely agree with you here. We ran into the same issues over at HellHorror (dot) com. Filmmakers are not thinking about the free promotion that they are getting. What exactly is being copyrighted here, a movie trailer getting the word out about a horror movie. Doing things like that really makes it harder for the real filmmakers who are in the know about promoting their films. As long as the full movie/episode are not shown there should be no issues at all.

        • Herner Klenthur April 6, 2013 at 5:29 pm

          Hey Michael sorry I did not see your comment. If you like email me and we can ‘connect’ and work to avoid covering movies that strike bloggers with copyright notices without a valid reason. Email me at scoops@horror-movies.ca