Got an email from a filmmaker asking us to plug their movie after they had hit us with a copyright notice earlier in the year and it got me thinking about an earlier post I did titled ‘Indie Horror Filmmakers Need Bloggers & We Need You’.
To summarize my earlier articles I took aim specifically at filmmakers that for whatever reason think that the keys to success for their film lies in Twitter and Facebook. I specifically noted that filmmakers need to stop relying on FanPages where you are in a sea of 15 second attention spans and start forming relationships.
Sure we have a Facebook page and we love Facebook and we use it every day to interact with our community but it is not the golden ticket to success for indie filmmakers. Facebook is a tool for conversation! Go look at your own analytics and see how many people from Facebook go to your films official site every day and see if I am full of crap or not.
To make a movie work you need to engage your audience and that audience is bloggers! When Steven Miller’s new film Silent Night came out he knew he needed to promote it so when he found out we had not seen his film or been offered a review copy he reached out immediately to ask about sending us a copy. For the record I bought my copy and did not take a freebie ( great film ) but he saw the void and understood the need for great free press.
I made the argument in my previous article that by emailing a few die-hard horror sites you can very quickly reach over a million horror fans. Here alone we reach tens of thousands of fans daily so why wouldn’t you want to take 2 minutes to say hello and get some free press? We want you to succeed but you have to come to us, we have no idea who you are if you don’t and in a sea of talented filmmakers we are not going to chase you if you want to play hard to get.
I stirred up quite a few readers who called me to task because I specifically called on Filmmakers to stop relying on Facebook and Twitter as your marketing strategy. Both are a great way to engage with readers but your message is so easily lost in a sea of daily page updates. Dont believe me? Just look at the sites that bought fans and now have over 100,000 Facebook fans and then look at their page activity. How come with 100,000 fans they get 5 comments a day? You can attain and yes even buy fans, but that doesn’t mean they will ever buy your movie if they are not truly engaged and hearing and feeling ‘the genre buzz’
If you have made an awesome movie and your marketing strategy for your film does not include actually engaging with your fans on the dozens of great horror blogs then you can not exactly blame horror fans for not seeing your film or knowing anything about it.
So now that you have the gist of my earlier article lets reflect on the findings of the 2013 Technorati Digital Influence Report via ReadWrite that looks at advertising and influence in the digital age.
I told you in my article that filmmakers need to engage with bloggers and stop relying just on Social Networks. Note I did not say STOP using Facebook I said use other tools as well. The Technorati Report actually breaks down the real numbers. Blogs Influence 31% of consumers. Facebook influences 30%, Pinterest only 12%, Twitter 8%, news sites 7%. Vindication for my earlier comments? I think so.
30 minutes of your time and a few personalized emails to a few influential horror blogs and you have reached 31% of your market with almost zero expense. Now smart folks will point out Facebook is second behind bloggers but how will you reach people on Facebook for free?
You can spend hundreds or thousands promoting your Facebook page but why? Sure its the second most influential group but why not increase your blog reach? Put your new movie on Facebook and tell me how many people it reaches without the support of Horror Blogs linking to it. I am not trying to be a dick or come off with an attitude I am validly asking because I give a crap. I am candidly trying to help.
I challenge you to reach out to three horror blogs this week with a REAL email not a canned press release and if you pick the right blogs I know you can reach 100,000 horror fans a week.
Can you put your trailer / poster / film in front of that many Facebook fans for free?
The report continues to point out that not only do Blogs influence people but they are also the 5th most trusted source of information. Neat fact that I did not know. Another fact I did not know is blogs are also the 3rd most popular source of all that cool stuff you see floating around being shared on Facebook.
So as a blogger who loves this genre yes horror filmmakers you need us but the good news is we want you. Stop being so focused on Social Media and take advantage of the best kept secret in marketing. While 57% of the marketing spend and focus is going to Facebook only 6% is going to bloggers. Meanwhile bloggers have more influence then Facebook.
So where do you think your focus should be for your next horror film?
Final Notes: We are not saying don’t use Facebook. We do and love it! We are also not saying don’t use Twitter. We are simply saying use all the tools you have and know your market. Use Bloggers to build Buzz for your movie… not your Facebook Page. Capitalize on your popularity with bloggers to grow your Twitter / Facebook community and engage with influencers within the genre.
Also it is worth noting that it’s not about the person running the blog it’s about you! You are reading what I am writing and its on you the horror fan who chooses to read our site whether a movie will hit or miss. Use your influence and recognize where they say bloggers influence 31% of purchasers it’s actually YOU the reader that is part of that.